Fortune 500 medical devices manufacturer was experiencing losses in market share and difficulties in penetrating key non-acute markets.
Uptown Solution
UAG conducted extensive market analysis and specific non-acute data gathering including key voice of the customer interviews.
Armed with this data, UAG then optimized resource deployment by increasing coverage in high-potential areas and employing data-driven market segmentation and customer targeting strategies under zero and positive investment scenarios.
Client Benefits
Client realized that sales force structure and resource allocation was fundamentally flawed, expending resources against non-priority market segments.
Having reallocated resources and adjusting product suite/pricing, client was able to generate key inroads into otherwise inaccessible, large IDNs, increasing both market share and penetration.